Quirky Tokri is an integrated communication agency committed to telling stories which can potentially drive positive change in the lives of an oft-overlooked majority. A Tokri is an Indian handmade basket and just like a Tokri holds assorted items, we aim to capture all dimensions of the stories that transpire at the grassroots of the nation through a bunch of services.
A zealous bunch of people from the fields of rural livelihood and communication, we endeavour to call attention to the struggles and achievements of the less privileged. This commitment also allows us to become an authentic voice for the brands that aim to speak to the masses.
In our efforts to document social interventions by corporates and governments, we go beyond and capture the human stories of courage and resilience that influence and inspire. If you're a brand which aspires to truly connect with the Indian populace, allow us to become your voice.
We take the time to really understand your business and help you establish an identity which stands out among the multitudes of brands. We build an emotional connection between you and your customers by highlighting not just what you do but why you do it. The Tokri holds the entire range of services required to build brands which appeal to human emotions and endure the test of time.
In case your existing Brand is failing to keep pace with the consumer, let the Tokri come to your aid. We help you evolve and adapt your brand by rethinking your Brand personality, Brand voice and aesthetic design inspired by latest cultural trends and unique consumer insights.
Find in us partners who take the time to understand your business and help you narrow down what your organization needs on the communication front.
Through extensivce research and deliberation, we help you devise a communication strategy based on the latest market trends and the goals of your organization
The Tokri has all the ingredients required to ideate an indelible communication for your organization that carves a unique Brand identity
Identifying and facilitating the ideal communication channels and adapting Brand communications for each of those for optimised returns.
Exploring media mechanisms to ensure greater reach and maximum dissemination of the Brand communication.
Our expertise in the social sector coupled with our creative storytelling abilities allow us to create compelling narratives which multiply the reach for social interventions manifolds.
With the ability to emotively connect to the situation and the understanding of the social landscape, we are able to capture films with stunning nuance and context.
As your communication partner, we enable you to share not just the stories but the entire range of human emotions behind your social investment with the viewers and create a lasting impact.
A professional photographer and a film maker with a proven track record in the social sector, Achin’s expertise lies in sustainable development, community institutions, value chain and integrated natural resource management.
Achin is known to be an astute design professional and holds a post-graduate diploma in forest management with specialization in Development Management from Indian Institute of forest management. He has worked closely with tribal communities of western Rajasthan with SRIJAN for 5 years in Pali, Rajasthan and has relevant experience in capacity building and community mobilization. With a specialization in facilitation of deprived communities and a commitment towards social causes, he has the ability to substantively and emotively connect to the context, and understand the gravity and significance of the story being captured.
His understanding of the language of light and colours is complemented by his experience in the social sector, and gives him the ability to capture Films with stunning nuance and context.
Jigyasu's varied interests reflect in his unique career trajectory. Having started as an electronics engineer, he went on to pursue post graduation from MICA, Ahmedabad in Brand management and advertising.
His love for languages and his keen eye for cultural insights paved his way for a career in strategy. As a strategist, he has led multiple government and brand campaigns.
Having written several scripts across formats, he believes that a good story has the power to change the world.
Ruhi has over a decade of experience across business verticals in the digital domain. A computer engineer and MBA in Marketing from Goa institute of Management, she contributes both technically and creatively to the digital marketing efforts.
Having worked on both client-facing as well as in-house roles, she has hands on experience across website & app development, content development & marketing, social media marketing & management, search engine optimization, email marketing, brand and performance campaigns.
Narendra is a civil engineering graduate with passion for social impact. Narendra has previously worked with Larsen and Toubro, and was a recipient of the Build India Scholar program.
As a Teach for India fellow, he taught 96 kids in primary and upper primary grades. He was able to ensure zero dropout of the kids during transition from primary to upper primary grades. During the fellowship, Narendra Co-founded Samarthya with an aim of ensuring democracy and decentralisation in public school governance. Post fellowship He worked with a rural development organisation and was able to reform governance of Self Help Group Federations and Farmer Producer Organisation as a promoter representative. Narendra is passionate about ensuring quality education for all, especially migrant communities.
Srikanta is a development sector professional with more than 8 years of work experience in both private and public funded large-scale multidimensional poverty elimination projects.
His experience consists of various roles from grassroots work to policy writing and leading teams for large-scale development projects. He has worked on projects funded by Corporate Social Responsibility departments (ICICI Foundation, Lady Bamford Foundation, World Bank, UNDP, Government of India, and State Governments (Rajasthan, Odisha, Andhra Pradesh, Telengana, Maharashtra). He holds a Master's Degree in Rural Development and Governance from Tata Institute of Social Sciences.
Bhagyawanti, a commerce graduate with a degree in design has been working in the field of graphic and web design for over a decade. It takes a deep understanding of the nitty-gritty to develop a brand and with her expertise and creativity, she has helped both small and big companies.
Some of her esteemed clients include Tata, Godrej, Ratnaafin and several such organizations. Bhagyawanti works on both digital and print media, which includes: branding, brochures, packaging, company presentations and pitch decks, annual reports, website and app designs. Following a minimal and modern style, she aims to help take your designing and branding to the next level.
Shubhi is a content creator who brings in the creativity that business and corporate content absolutely needs. She strives hard to strike the right chord with the various digital needs of our clients.
Successfully creating what the clients are only imagining or hoping for gives her a high she loves. With considerable experience in writing and strategizing content for clients from various industries, Shubhi is continuously making sure that we can service every client in the best possible manner. Off work, Shubhi is a travel enthusiast who strongly believes that there is no such thing as too much storytelling and is always ready to pack and leave.
Saddam Hussain Chisti is a highly accomplished finance consultant with a proven track record as a financial advisor and expertise in computer analytics and programming. He has demonstrated his capabilities in various roles and organizations, making significant contributions to their growth and success.
Currently serving as the Chief Executive Officer of Ghoomar Mahila Samiti, Saddam Hussain Chisti brings his extensive financial knowledge and strategic planning skills to the organization. In addition to his role at Ghoomar Mahila Samiti, he also holds the position of Director at Friends Care Foundation, where he contributes to the organization's mission and objectives.
Saddam's expertise extends to his involvement with Ghummar Mahila Producer Company Ltd, where he plays a pivotal role in devising strong execution plans for the company's operations. His dedication to supporting and strengthening Farmer Producer Organizations at Unnati Organization for Development Education showcases his commitment to empowering rural communities and fostering sustainable agricultural practices.
Known for his exceptional skills in community institution building, value chain analysis, capacity building, and leadership development, Saddam has consistently made a positive impact on the organizations he has been a part of. He has also played a key role in the successful implementation of full stack software systems in numerous organizations, streamlining their operations and enhancing efficiency.
